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The Story of Euca
It all started in 1952 in the rural township of Avoca, Victoria where the founder Charles Henry Goodall produced eucalyptus oil from his personal distillery.
Many years later, after marrying Anne Adel Dimsey from Ballarat Victoria, a move was made to Melbourne where Charles opened his new eucalyptus trading business, “the Chemical Refining Company”.
A move to the Melbourne suburb of Williamstown in 1960 followed, where a corrugated iron factory was built for the Chemical Refining Company, not much more than a humble shed for the growing business. It was basic, but it was ours.
In 1978, Charles’s son, Charles Leighton Goodall joined the family business to take over after his father’s untimely death. The beginnings of Euca were unfolding.
Further expansion was needed for the growing business so a move to a new modern specifically built facility happened in 2004, located in Altona, Melbourne, the current home of who we are known today, “Proud Products Pty Ltd”, guardians of the trade name Euca, being short for eucalyptus as it is the main base essential oil used in our comprehensive range of cleaning products.
Along with eucalyptus, we have over time added further Australian essential oils such as citrus, lavender, jasmine, lemon myrtle, clove, coconut and more. All created to perform while being friendly to the ecology as well as to those using them.
The philosophy from Charles Henry Goodall continues today through Charles Leighton (Leigh) Goodall, striving for perfection in quality, value for money and most of all service in supplying unique blends of Australian cleaning products that are all based on a rich family history of working with natural ingredients.
Euca, still family made today by Proud Products Pty Ltd, in Altona, Melbourne.
Why choose us?
Australian Made
& Owned
Locally sourced products and Australian family owned for three generations.
Exceptional quality products
Proud Products have quietly been innovating a whole range of unique cleaning products that out-perform expectations.
Exceptional Customer service
The team at Euca go out of their way to surprise and delight, and always like to use the old fashioned way of communicating.
Our Laundry Products
Euca laundry products were designed and tested from the beginning as pure concentrate powders and liquids, with no added fillers like in supermarket brands. No added nasties that causes issues for human skins and bronchial airways. Euca’s unique blend is also extremely low in phosphate in the powder formula, and no Phosphate at all in the liquid, which make both very beneficial in grey water on plants.
Our Multi Range
Tuff was made originally to be a biodegradable “green” workshop cleaner / degreaser. The Citrus and Eucalyptus combine to make a powerful “Tough” cleaner that is completely non caustic and non corrosive. Tuff’s abilities quickly made its way into the “HOME” being a safe cleaner to use in the oven, on the BBQ, benches, laundry, bathroom …. anywhere . Why use a caustic cleaner in your home and cooking surfaces when you can use TUFF. We say “What doesn’t Tuff Clean”.
Our Laundry Liquid
Our Best Laundry Liquid to date. Originally marketed as a wool was only, we designed this Laundry liquid to have more of the good bits of the Euca Laundry Liquid, plus we added some extra Eucalyptus as well. The blend will not remove lanolin from woolens so they return their warmth and softness. We quickly realised this benefit was perfect for hand washing delicate underwear, washing towels to make soft and fluffy, doonas to maintain warmth and a host of other laundry items.
In this current modern age where we are governed by strict regulations on all things liquid and chemical, there is the need to always be looking forward and finding the latest “replacement” raw material that is better for us and the environment. Proud continuously research and source new blends of base materials and update products when possible to make them better for us and our earth without impacting the performance you have come to expect.
